NailSnaps, an app that lets users turn any photo into nail art, is partnering with Felissimo to expand to Asia. Felissimo is a Japanese direct marketing company that prides itself on delivering products that “contribute to its customers’ happiness.”

NailSnaps is an innovative start-up technology company based in Los Angeles, California. The app makes it possible for consumers to send in any photo to order custom nail wraps, which are printed on a special film. Nail art fans also use the app to share images of their custom nails. Any photo can be printed, including a photo of a pattern on a clothing item.

Felissimo, which was once a luxury retailer located in this building in New York City, now operates in Asia, offering original products and goods from all over the world. Their catalogs comprise over 10,000 varieties of household supplies, apparel, cosmetics, and food.

“Felissimo is a fantastic partner for NailSnaps…” said Angel Anderson, NailSnaps Founder & CEO. “The need for personal, creative expression spans all cultures and languages. Through this partnership, we’re elated to reach new audiences offering an innovative experience of personalized expression.”

Kazuhiko Yazaki, CEO, Felissimo, said, “Felissimo is excited to collaborate with NailSnaps, a female founded company. Their business model utilizes innovative digital technology bringing self expression to a new dimension through nail art. We are thrilled to offer our customers throughout Asia such a unique platform for personal creativity. This is just the beginning.  I am looking forward to what the future holds for our partnership.”

The partnership with Felissimo reflects an international demand for easy-to-create nail art that is at an all-time high. The Japanese direct marketing company prides itself on delivering products that contribute to its customers’ happiness, making the partnership with NailSnaps a seamless fit.